White Papers


CUNA Council professional society members have access to a wide range of resources, one of which is our White Paper program.  We create papers for each of our 8 disciplines throughout the year and members have access to the entire library (minus CEO, which exclusive to that group).  Here is a sampling from the past two years, organized by Council. 

THIS RESOURCE IS EXCLUSIVELY AVAILABLE TO CUNA COUNCIL MEMBERS. 

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CEO COUNCIL

  • 2020
    • Succession Planning for CEOs and Executive Teams
    • Scaling Up: Growth Case Studies and Strategies
    • Leading Agile Adoption from the C-Suite
    • Developing Winning Executive Teams
  • 2019
    • Why Leaders Fail
    • The Evolution of Organizational Growth
    • Performance through Purpose: Leading a Purpose-Driven Organization
    • The Professional Journey of a Credit Union CEO


COMPLIANCE & RISK COUNCIL 

  • 2020  (This is a new Council launched June 2020)
    • Changing the Risk Conversation
    • Business Continuity Management


FINANCE COUNCIL

  • 2020
    • Credit Risk in the Current Economic Environment 
    • Succession Planning for CFOs 
    • The Battle for Deposits: Looking Beyond Short-Term Gains to Win and Retain Members’ Deposit Business
    • Cannabis Banking: Operational and Revenue Considerations
  • 2019
    • Merging for Growth: Reducing Complexity to the Process 
    • Focus on Product Profitability 
    • Preparing for Liquidity Exams 
    • Innovative & Member-Friendly Sources of Non-Interest Income 
  • 2018
    • Spotlight on Liquidity Management: Addressing Risks in a Rising Rate Environment 
    • Actionable Insights: Using Data Analytics and Business Intelligence for Better Decision Making 
    • Leading Strategic Change: A Leader’s Role in Planning and Execution
    • Emerging Risks


HR & ORGANIZATIONAL DEVELOPMENT COUNCIL

  • 2020
    • Anticipating People and Culture Trends though Predictive Analytics
    • The Balancing Act: Allocating Time to Focus on Strategic Priorities 
    • Leadership: Gaining Strategic Influence
    • Optimizing Investments in Learning: Application and Metrics
  • 2019
    • Project Management Strategies 
    • The Diversity Advantage
    • The Great Potential Debate 
    • Managing Resources 
  • 2018
    • Creating an Employee Value Proposition 
    • Starting Strong: Onboarding and New Hire Strategies 
    • Inspiring Strategic Thinking: How HR and OD Lead a Forward-Thinking Credit Union 
    • #MeToo: Rethinking Sexual Harassment Procedures 


LENDING COUNCIL

  • 2020
    • Forecasting Credit Quality Trends in Uncertain Times 
    • Lending Leadership: Influence and Collaboration
    • Collections During a Recession
    • 2020 Lessons Learned in Lending
  • 2019
    • Leveraging Data Analytics & Business Intelligence 
    • Navigating the Rising Rate Interest Environment 
    • Sparking a Passion for Credit Union Lending 
    • Emerging Loan Products, Categories, & Practices  
  • 2018
    • The Military Lending Act: Putting Compliance into Practice
    • Loans Through a Strategic Lens: How Lending Executives Inspire Big-Picture Thinking and Execution 
    • Creating a Growth & Measurement Powerhouse 
    • Macro Trends and Next-Generation Lending 

MARKETING & BUSINESS DEVELOPMENT COUNCIL

  • 2020
    • Steered by Strategy
    • Top Soft Skills for Success in Business Development 
    • Everything Digital: How Tech Stacks Are Changing Marketing Operations
    • 2020 Lessons Learned in Marketing and Business Development
  • 2019
    • Leveraging Data Analytics & Business Intelligence 
    • 5 Stars or Bust: Digital Reputation Management 
    • Talent Wars: The Competition for Skilled Digital Marketers
    • Inspiring Strategic Thinking 
  • 2018
    • Digital Metrics: Strategies and Tactics for Measuring Channel Effectiveness 
    • Building Your Credit Union’s Brand Experience Playbook 
    • Creating a Growth & Measurement Powerhouse 
    • Team Chemistry: A Critical Factor for Success 

OPERATIONS & MEMBER EXPERIENCE COUNCIL

  • 2020
    • Robotic Process Automation (OME version) 
    • Designing the Contact Center of the Future
    • Operations & Member Experience Leadership: Influencing Others
    • Cannabis Banking: Operational and Revenue Considerations
  • 2019
    • Project Management Strategies 
    • Who Owns Digital Banking? 
    • Process Automation: A Framework 
    • Beyond the Chip: Smart Investments in Debit Card Innovations 
  • 2018
    • Agility: Facing Constant Change 
    • Game Changer: How Operations and Member Experience Leaders Inspire Strategic Thinking 
    • Creating a Growth & Measurement Powerhouse 
    • Service through Social Media 


TECHNOLOGY COUNCIL

  • 2020
    • Robotic Process Automation (Tech version) 
    • The Data Masterplan: Developing a Data Enterprise Strategy
    • The Promise and Realities of Cloud Migration
    • 2020 Lessons Learned in Technology
  • 2019 
    • Who Owns Digital Banking?
    • The Human Firewall: How Your People Protect Your Systems and Data 
    • Powered by Technology: Defining Effective IT Leadership 
    • Applying Agile in a Credit Union Environment 
  • 2018
    • Third-Party Management: An Evolving Framework for Technology Vendor Relationships
    • Effective Change Management
    • Actionable Insights: Using Data Analytics and Business Intelligence for Better Decision Making
    • I for Innovation: How Technology Executives Foster Breakthrough Thinking


Council membership is required to access any of our member-only content, so please do not share or forward this information to anyone who is not also a member.  If others on your team could benefit from these resources, they can join online.